Umdayiso ezinkundleni zokuxhumana

Isikhangiso esiwumbukiso kamagazini wengqephu. Qaphela isiqhathaniso sobuso obumveku kanye nobucwazicwazi bokwaziswa obenzelwe ukudonsa ukunaka.

Umdayiso ezinkundleni zokuxhumana usho ukusetshenziswa kwezinkundla zokuxhumana kanye nezizindalwebu ukuqhakambisa umkhiqizo noma inkonzo. ^[1] Nakuba imigomo yomdayiso woxhakaxholo kanye nomdayiso wezezibhangqiwe iseqhulwini kwangqondonkulu, umdayiso wasezinkundleni zokuxhumana uyaqhubeka nokubunga kakhulu kubo kubasebenzisi nabacwaningi. ^[2]

Izinkundla zokuxhumana eziningi ezifana ne-Facebook, LinkedIn, Instagram, no-X, zinamathuluzi angaphakathi okuhlaziya imininingo, avumela izinkampani ukuba zikwazi ukulandelela inqubeko, impumelelo, nokuzibandakanya kwemikhankaso yomdayiso wezinkundla zokuxhumana. Izinkampani zixhumana nababambiqhaza abahlukene ngokuzidayisa ezinkundleni zokuxhumana, okuhlanganisa amakhasimende akhona nalawo awudliki, izisebenzi zamanje neziwudliki, izintatheli, ama-blogger, kanye nomphakathi jikelele.

Ezingeni lamaqhingasu, umdayiso wasezinkundla zokuxhumana ufaka phakathi ukuphathwa komkhankaso womdayiso, ukubusa, ukuchoyisa ububanzi, kanye nokusungulwa "kwesiko" kanye "nomoya" wenkundla yezokuxhumana eganukwa yinkampani.

Lapho zisebenzisa umdayiso ezinkundleni zokuxhumana, izinkampani zingavumela amakhasimende nabasebenzisi boxhakaxholo ukuba baxhome isiqikili esiphehlwe umsebenzisi (isb., ukuphawula kuxhakaxholo, ukubuyekezwa kwemikhiqizo, njll.), okubuye kwaziwe ngokuthi " izinsizakuxhamana ezizuziwe, esikhundleni sokusebenzisa isifaniselo sokukhangisa esilungiselelwe umdayisi.

↑ Felix, R.; Rauschnabel, P.A.; Hinsch, C. (2016). "Elements of Strategic Social Media Marketing: A Holistic Framework". Journal of Business Research 70: 118–126. doi:10.1016/j.jbusres.2016.05.001.
↑ Shaltoni, AM (2016-07-01). "E-marketing education in transition: An analysis of international courses and programs" (in en). The International Journal of Management Education 14 (2): 212–218. doi:10.1016/j.ijme.2016.04.004. ISSN 1472-8117.

[1] Felix, R.; Rauschnabel, P.A.; Hinsch, C. (2016). "Elements of Strategic Social Media Marketing: A Holistic Framework". Journal of Business Research 70: 118–126. doi:10.1016/j.jbusres.2016.05.001.

[2] Shaltoni, AM (2016-07-01). "E-marketing education in transition: An analysis of international courses and programs" (in en). The International Journal of Management Education 14 (2): 212–218. doi:10.1016/j.ijme.2016.04.004. ISSN 1472-8117.

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